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Michael Running away/ three days Grace This goes out to Adam Guillaume

Rational Youth - Heredity Enjoying your curated playlist from Montreal, Canada!😎 Johnnie Superstock

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Yacht Rock Radio Advertising

Put Your Brand in Front of an Audience That Lives the Smooth Life.

Q: How large is the NextWave Broadcasting Network?

NextWave publishes a network-wide figure of 3.5 million unique listeners per month across 302 U.S. markets, reported May 1, 2026. These are network-level figures, not Yacht Rock Radio-only totals.

Q: What advertising formats are available?

NextWave promotes website banners, sponsored articles and featured content, homepage promotions, station sponsorships, streaming audio advertising, social media promotions, newsletter placements, brand partnerships and custom campaigns.

Yacht Rock Radio connects brands with adults who love the polished sound of the late ’70s and early ’80s, relaxed coastal culture, travel, leisure and timeless music. Pair that focused station identity with the scale of the NextWave Broadcasting Network.

Advertise With Yacht Rock Radio Listen to Yacht Rock Radio ↗

3.5M Monthly Unique Listeners NextWave network-wide • reported 5/1/2026

302 U.S. Markets NextWave network coverage

215+ Countries Published Yacht Rock Radio reach

35–64 Primary Audience Published Yacht Rock Radio profile

Advertiser Opportunity

Reach a Defined Music & Lifestyle Audience

Yacht Rock Radio gives advertisers a focused environment built around recognizable music, nostalgia, leisure and feel-good listening. Instead of placing a message in a general-interest feed, brands can align with a clearly defined music culture and listener mindset.

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Focused Music Identity

Yacht rock, soft rock, smooth rock and classic adult favorites create an immediately recognizable context for your message.

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Digital Reach

Yacht Rock Radio streams worldwide, while broader campaigns can tap into NextWave’s network reach across hundreds of U.S. markets.

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Positive Brand Environment

The station’s relaxed, nostalgic and lifestyle-oriented presentation gives brands a natural setting for memorable audio and digital campaigns.

Published Audience Profile

35–64

Primary listener age range currently published for Yacht Rock Radio.

Nostalgia Travel Boating Leisure Lifestyle Classic Music

Why It Matters

Music That Connects With Memory, Lifestyle & Experience

Yacht Rock Radio’s programming centers on artists and songs associated with the late 1970s and early 1980s, while also attracting listeners who discover the genre through streaming and modern yacht-rock culture.

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Nostalgia-driven listening. Familiar music can create a strong emotional setting around advertising messages.

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Lifestyle alignment. The station’s coastal, travel, leisure and smooth-living identity creates natural sponsorship opportunities.

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Always available. Digital streaming supports listening across desktop, mobile and connected devices throughout the day.

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Recognizable artists. Programming features names such as Michael McDonald, Christopher Cross, Steely Dan, Toto, Kenny Loggins, Hall & Oates, Boz Scaggs, Ambrosia, Little River Band and Chicago.

Brand Categories

Where Yacht Rock Radio Can Be a Natural Fit

The station’s smooth-rock identity can support campaigns built around leisure, travel, lifestyle, home, services and experiences.

Travel & CruisesDestinations, cruise lines, tourism and vacation services

Hotels & ResortsHospitality, beach properties and destination stays

Marine & BoatingBoats, marinas, accessories and marine services

AutomotiveDealers, vehicles, services and road-trip brands

Real EstateResidential, coastal, vacation and lifestyle property

Financial ServicesFinancial, insurance and professional-service campaigns

Restaurants & DiningRestaurants, food experiences and destination dining

Lifestyle RetailApparel, home, outdoor, audio and consumer products

Golf & RecreationCourses, clubs, resorts and leisure activities

Health & WellnessWellness, fitness and healthy-lifestyle services

Events & FestivalsConcerts, festivals, local events and experiences

National BrandsTargeted campaigns seeking a music-driven audience

Advertising note: Brand categories above describe contextual fit with Yacht Rock Radio’s programming and published audience profile; they do not imply verified purchasing behavior for every listener.

Advertising Inventory

Build More Than a Single Radio Spot

NextWave can combine audio and digital placements so a campaign can be heard, seen and reinforced across multiple touchpoints.

Streaming Audio Advertising

Place your brand message inside the listening experience with digital audio campaigns tailored to campaign goals and availability.

Station Sponsorships

Associate your company with Yacht Rock Radio, a signature show, content section or promotional feature.

Website Banner Advertising

Extend the campaign beyond audio with high-visibility placements across relevant NextWave and station web properties.

Homepage Promotions

Give launches, events, special offers or seasonal campaigns prominent placement in the station’s digital experience.

Social & Newsletter Placements

Support station campaigns with additional digital promotion where available across NextWave social and newsletter channels.

Brand Partnerships

Create a broader relationship around the station, its audience, programming, lifestyle coverage or special initiatives.

Custom Campaigns

Combine placements around awareness, web traffic, product launches, store visits, events or other defined objectives.

Programming Opportunities

Own a Moment in the Listener’s Day

Yacht Rock Radio’s daily programming creates natural sponsorship themes from sunrise through late night.

6:00 AM – 9:00 AM

Sea Dawn

Morning listening built around relaxed starts, coffee, commuting and sunrise energy.

9:00 AM – 4:00 PM

Smooth Sailing

The station’s daytime soundtrack of polished yacht-rock classics and smooth favorites.

4:00 PM – 8:00 PM

Sunset Sessions

A natural fit for dining, hospitality, leisure, travel and end-of-day lifestyle messaging.

8:00 PM – 6:00 AM

Yacht Rock Radio Nights

Smooth evening programming designed around unwinding after the day is done.

Programming times shown reflect the station’s currently published weekly schedule and may change. Sponsorship availability is subject to confirmation.

Start a Campaign

Your Brand. Our Audience. One Smooth Connection.

Whether you want to build awareness, launch a product, promote a destination, drive web traffic or reach music fans in multiple markets, NextWave can develop a Yacht Rock Radio advertising package around your objectives.

Request Advertising Information Contact NextWave

Advertiser FAQ

Questions From Advertisers

What is the primary Yacht Rock Radio audience age?

The station’s currently published audience profile identifies adults 35–64 as its primary age range, with a peak range of roughly 45–60.

How large is the NextWave Broadcasting Network?

NextWave currently publishes a network-wide figure of 3.5 million unique listeners per month across 302 U.S. markets, reported May 1, 2026. These are network-level figures and should not be interpreted as Yacht Rock Radio-only audience totals.

Does Yacht Rock Radio reach listeners outside the United States?

Yes. Yacht Rock Radio currently states that it streams worldwide to listeners in more than 215 countries.

What advertising formats are available?

NextWave advertises website banners, sponsored articles and featured content, homepage promotions, station sponsorships, streaming audio advertising, social media promotions, newsletter placements, brand partnerships and custom campaigns.

Can a company advertise only on Yacht Rock Radio?

Campaigns can be discussed around a specific station or expanded across the NextWave family of music brands, depending on goals, audience and available inventory.

Can NextWave build a custom advertising package?

Yes. NextWave promotes custom campaigns designed around objectives such as brand awareness, website traffic, events, product launches, store visits and seasonal promotions.

Advertise on Yacht Rock Radio Visit YachtRock.Radio ↗