Market Insights

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, hopeful and ready advertiser, to place your spring radio advertising! Keep this one important thought in mind: the early bird not only gets the worm but gets to mix it up with other early birds. For your business, these other early birds are consumers […]

Over 100 million people are regular listeners to Pandora, Spotify and other Streaming Radio channels, where you can pinpoint target an audience – with zero waste – by age, gender and geography. Some of these streaming services partner with Big Data companies to further target listeners by more than a thousand lifestyle and consumption categories.

Over 34 million people subscribe to SiriusXM Satellite Radio, where over 50 channels of Spoken Word programming create astounding opportunities to reach an affluent audience via News, Talk, Sports, Comedy, Business, Political and Lifestyle programming. Sirius XM Holdings Inc. (NASDAQ: SIRI) is a audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, […]

More than 92% of all Adults listen to AM/FM Radio every week. That’s more than any other advertising platform, including TV, smartphones and tablets. Nielsen calls AM/FM the “blue blazer” of the media universe, reaching across all generations, ethnicities and demographics with thousands of stations, dozens of formats and the trusted voices of popular air personalities.