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The Alternative One Your Modern Rock Music Radio Station!
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Wild Country Radio Your Hometown Country Music Station...
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Rock ‘n’ Roll Radio We Play Everything That Rocks Your World!
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Yacht Rock Radio Nothing but Smooth Breezes Ahead...
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New Wave Radio 80s Songs You Will Not Hear Anywhere Else!
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NextWave Broadcasting Network Advertising NextWave Broadcasting Radio Group Network
Rational Youth - Heredity
Enjoying your curated playlist from Montreal, Canada!😎
Johnnie Superstock
Public Image Ltd. - Disappointed
To New Wave Radio - The greatest!!
Dallas–Fort Worth Radio Advertising · NextWave Broadcasting Network
Dallas–Fort Worth Radio Advertising on Streaming Stations
Reach Dallas–Fort Worth customers on five streaming radio stations and their websites. NextWave builds Metroplex campaigns for businesses in Dallas, Fort Worth, Plano, Frisco, Arlington and beyond, with audio spots, sponsorships and digital placements in one order.
3.5M
Monthly unique listeners, network-wide
302
U.S. markets across the network
5
Music formats, bought separately or together
Audio + Digital
Stream, website and social on every station
Network figures published by NextWave and reported May 1, 2026. Network-wide reach is not the audience of any single station or market.
Why Streaming Radio Works for Dallas–Fort Worth Businesses
Dallas–Fort Worth is a driving market, with long commutes across a fast-growing region. Streaming radio reaches listeners in the car, on their phones and at home, and lets a local business choose the music audience that matches its customer. NextWave adds website banners, sponsored articles and social posts so the same customer hears your message and sees where to go next.
- Country fits Texas. Wild Country Radio puts trucks, outdoor brands, home builders and live events in front of country fans.
- Buy the audience, not the whole Metroplex. Pick the format that matches your customer instead of paying for reach you do not need.
- One order, several touchpoints. Streaming spots, a show sponsorship, website placements and social promotion, scheduled together.
- Track the results. Use a campaign-specific vanity URL, promo code or call-tracking number to see what the campaign drives.
Serving Advertisers Across the Metroplex
NextWave works with businesses throughout North Texas, including advertisers in:
- Dallas County: Dallas, Irving, Garland, Mesquite, Richardson and Grand Prairie
- Tarrant County: Fort Worth, Arlington, Grapevine, Southlake and Keller
- Collin County: Plano, Frisco, McKinney, Allen and Prosper
- Denton County and beyond: Denton, Lewisville, Flower Mound, Little Elm and the surrounding suburbs
Tell us where your customers are and we will recommend the station mix and placements that fit. When you request a proposal, we share the most current audience information we have for your area.
NextWave Stations That Fit Dallas–Fort Worth Campaigns
Wild Country Radio
Today’s country, classics, country rock and emerging artists. A fit for truck dealers, powersports, outdoor and hunting retailers, western wear, home builders, rodeos and concerts.
Rock 'n' Roll Radio
Classic rock and power ballads for auto dealers, motorcycles, home improvement, sports bars, live entertainment and casinos.
The Alternative One
Modern rock, alternative and indie for a 25–49 audience. A fit for restaurants, breweries, fitness, tech, apartments and music venues.
Dallas–Fort Worth Businesses That Advertise on Streaming Radio
These categories are examples of a good fit, not claims about every listener:
- Automotive: truck and car dealers, service centers, tires and aftermarket
- Home builders and real estate: new communities, agents, brokerages and apartment communities
- Home services: HVAC, roofing, foundation repair, pools, solar and landscaping
- Outdoor and recreation: powersports, boats, hunting, fishing and RV dealers
- Restaurants and entertainment: barbecue, breweries, dance halls and concert venues
- Health and wellness: medical and dental practices, fitness and med spas
- Events: rodeos, fairs, festivals, concerts and sports
Dallas–Fort Worth Campaign Ideas
Rodeo and fair season
Run a Wild Country Radio sponsorship around stock shows, rodeos and the fall fair season, with a website feature linking to tickets or your showroom.
Summer HVAC and pool push
Home-service companies can build heavier schedules ahead of the Texas summer heat with a clear, practical offer and a tracking number.
New-community launches
Builders can pair streaming spots with a sponsored article and social posts to drive model-home visits in growing suburbs.
Truck month and model-year sales
Dealers can run short, high-frequency flights on Wild Country and Rock ‘n’ Roll Radio around sales events.
How a Local Campaign Comes Together
1. Tell us the goal
Store visits, calls, event tickets, a launch or a seasonal offer. The goal decides the station mix.
2. Pick the audience
One station, a pair of formats that fit your customer, or the full network for reach.
3. Build the mix
Streaming spots, a show or station sponsorship, website placements, sponsored articles and social posts.
4. Launch and track
We help you set up a vanity URL, promo code or tracking link so you can see what the campaign drives.
Frequently Asked Questions
How much does radio advertising cost in Dallas?
Cost depends on the stations, the number of spots, the length of the flight and whether you add digital placements. Streaming audio is typically priced on a CPM (cost per thousand impressions) basis. Our guide to what a 30-second radio ad costs walks through sample budgets, and we will quote your exact campaign on request.
Can I reach only Fort Worth or only the northern suburbs?
Tell us the cities or counties you serve. We will recommend the station mix, placements and timing that best fit your area and explain what is available for your market when we send the proposal.
Which station is best for a Dallas–Fort Worth business?
Wild Country Radio is the natural anchor for most North Texas campaigns. Rock ‘n’ Roll Radio adds reach for automotive and entertainment, and The Alternative One reaches a younger urban audience.
Do I need a finished radio ad?
No. You can supply finished creative, or ask about production options when you request your proposal.
Request a Dallas–Fort Worth Radio Advertising Proposal
Tell us your business, the cities you serve, your timing and an approximate monthly budget. A NextWave media representative will reply within one business day with station recommendations and options.