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Published by Marie Charlotte Götting, May 23, 2023 In 2022, streaming revenues reached 17.5 billion U.S. dollars worldwide, the highest ever recorded and more than six times the figure given for 2015, when music streaming revenue amounted to 2.7 billion. Streaming revenues now account for over 67 percent of global recorded music revenue. The music industry is changing Over the last two decades, the music industry has been heavily impacted […]
Market Statistics Of Music Streaming Platforms & Apps If the recent stats have anything to go by, from the year 2014-2020, the music apps revenue has crossed 500%. Not just this, but since the year 2019, the growth in terms of revenue is expected more than 100 billion USD on a year-to-year basis going up to the year 2023. This constant increase in the number of app users ensures recurring revenue for the music app business. The […]
“Here comes the 21st Century,” Debbie Harry assuredly sang nearly three decades ago on her solo disc Def Dumb And Blonde, “it’s gonna be so much better for a girl like me.” With the turn of the century well behind us now, that gleeful prediction has certainly come true: Singer-songwriter Harry, guitarist and co-writer Chris Stein, powerhouse drummer Clem Burke and their band-mates in Blondie are undeniable pop icons, their […]
Once we navigate your campaign to deliver the desired cost-per-lead, cost-per-acquisition or other success metric, we are actively engaged in the ongoing management of your campaign, testing new media and/or creative to scale the campaign as large as you’d like. How could we craft or tweak the message to generate even more response? Which media is working best and how can we buy more media like it? How can we […]
Success In Black-And-White Clarity Digital Broadcasting Network has mastered direct response the hard way; losing accounts when sales metrics fell short of profitability. Fortunately, we were rewarded for successful campaigns by having media budgets doubled, tripled, even increased tenfold to scale those campaigns. The brutal black-and-white clarity of direct response advertising is also what makes it so beautiful, for a well-structured campaign will reveal precisely how to make future radio […]
Crafting Effective and Engaging Radio Commercials Powerful copywriting and masterful production are essential to the success of any advertising campaign. On radio, that requires a specialized set of skills, different than those used in digital design or television production. The process starts with you, the client, defining exactly what you want a radio listener to do after they’ve heard your radio commercial. From there, every word, every sound, is orchestrated […]
John has joked with Q that he is yet to find any upsides to being a solo artist. Speaking in a Q25 video interview to mark his appearance on the cover of our special 25th anniversary issue, Q304, which is out now, the former Oasis leader. The Chief declares in the video interview you can watch above: “It’s more of a pain in the arse [being solo] to be honest. […]
At 9 p.m. on a Friday in February, Watson was standing outside of La Casa, a micro-church and community center — whose main chapel is the size of your parents' spacious living room — nestled next to a tienda in Washington, D.C.'s Mount Pleasant neighborhood. Inside, a hardcore punk band called Unknown Threat had just taken the stage. Of course, there was no actual stage. There was just the floor […]
As festival season rapidly rolls in, we’re constantly being reminded of the continuing lack of diversity on our lineups. With a recent study indicating 86 per cent of the lineups of 12 major music festivals last year including Glastonbury, Reading and Leeds and Creamfields were male, it seems that the ears at the top are still unwilling to break up the boys club that makes up our live music industry. […]
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